Sell direct on Amazon

Step 1: Create an Amazon Seller Account

First, set up an Amazon Seller Central account so you can sell your board books on Amazon. The process is fairly straightforward and can be completed in 6 simple steps. In this video, we’ll focus mainly on how to use the professional plan for Amazon Seller Central. This is the best plan to use if you plan on selling more than 40 books a month.

It helps to have your company registration number handy, which can be found on your business license. If you don’t have one yet, no worries! We have a workaround that lets you set up the rest of your account until you have the registration number ready. You’ll also need to provide proof of your identity to verify your Amazon Seller Central account.

Step 2: Add your Products to Amazon

Now comes the fun part, adding your board book product listing to Amazon! Learn how to choose the right product category and enter the details for your product listing. We’ll also discuss the fulfillment options available to Amazon retailers including Fulfillment By Amazon (FBA), and which option is right for your business. We’ll show you how to add images of your board book to your product listing and the ideal number of product images to add. Plus, how to pick the right keywords to help Amazon shoppers find your board book. Once your board book product listing is set up, we’ll walk you through how to manage and edit your product listings after they’ve been published.

Step 3: How to Understand the Amazon Revenue Calculator

For many independent authors and illustrators, deciding a price at which to sell their board book is one of the hardest parts of the self-publishing process. Luckily, Amazon’s revenue calculator can help you see how your profit and net margin will change based on the price of your book. This tool is only available to retailers who have already set up a Seller Central account and have their product uploaded to Amazon. The calculator can be used by retailers using Fulfillment By Amazon (FBA) and retailers who choose to handle fulfillment on their own.

Step 4: Set up your Amazon FBA Shipment

If you’ve decided to have Amazon fulfill your board book orders through Fulfillment By Amazon (FBA), the next step is to ship your book inventory to an Amazon warehouse. In this video, we’ll show you how to create a shipping plan from within the Amazon Seller Central interface for your case-packed books. Amazon will generate a barcode to label your books and you can specify whether you want to label them yourself or pay to have Amazon do the labeling for you. Amazon will also generate labels for your pallets that you can print directly from Seller Central.

Step 5: Set up Sponsored Product Listings

Now that your product listing is live on Amazon and fulfillment is squared away, how can you make sure shoppers find your board book? Enter Sponsored Product Listings. These tools allow you to select certain keywords that customers would use to search for board books. Then, if a shopper uses these keywords on Amazon, your board book may show in a prominent spot in the product results with a label indicating that it’s a Sponsored Product Listing. This video covers how to set up a Sponsored Product Listing campaign to drive sales. Learn secrets to targeting, bidding, and campaign optimization to set yourself up for success.